AdTech Radar

260 results for “Take” Clear

1. The Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core

   The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.

   Industry trendAdvertiserCross-ChannelDigital Marketing

2. Can Better Measurement Help Marketers Tackle Online Ad Fraud?

   Many marketers acknowledge the presence of advertising fraud in the ad tech industry, but recent articles have reignited the debate.

   Online AdvertisingAd FraudDigital Marketing

3. ExchangeWire European Weekly Round-Up 16

   ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the ad tech sector.

   Industry trendDigital AdvertisingAd TechMarketing Cloud

4. Adobe Marketers Pin Hopes on Data Analysts to Keep Up with the Times

   Adobe study points to serious gaps in the digital skillset among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help ‘reinvent’ themselves.

   Industry trendAdobeDataDigital Marketing

5. Why Is Something as Important as Viewability Being Defined So Weakly?

   Daniel Shaw, founder at Encore Digital, explores the complexities of viewability standards in digital advertising, questioning the acceptance of low benchmarks for what constitutes a viewable ad.

   ViewabilityDigital AdvertisingAd Verification

6. The Russian Ad Tech Sector and How It Differs from the West

   Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.

   Industry trendAdvertiserAnalyticsEMEA

7. Tackling the Issue of Infringing Copyright in a Digital Age

   Nick Stringer, IAB UK, director of regulatory affairs, explores how the UK digital advertising industry can limit the risk of brand advertising on infringing copyright sites.

   Industry trendCopyrightAdvertisingDigital Media

8. A Parable for Digital Marketing

   This article by Ali Mirian explores the implications of human nature in behavioral advertising and the shift towards behavior change in marketing strategies.

   gamificationbehavioral advertisingmarketing strategy

9. ePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data

   The acquisition of sweepstakes content company ePrize by PE firm Catterton Partners highlights the shift in brand advertising and marketing towards mobile and social media for improved customer relationship management.

   Industry trendacquisitionsCatterton PartnersePrize

10. Will Consumers Manage Their Data? Enliken Makes The Case

    Enliken aims to give consumers control over how their data is used by allowing them to track their online actions and share that data for charitable donations.

    EnlikenData PrivacyConsumer Data Management