410 results for “Data” Clear
Digest: OpenAI Lays Groundwork for ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI Venture; Musk Settles Twitter Lawsuit Paying $1.5M
In today’s Digest, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC lawsuit over his Twitter purchase, paying a USD$1.5m fine.
Industry trendAdvertisingAIDataKevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media
Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.
Tech trendretail mediaKevelDollar GeneralThe Stack: Advertising Gets More Autonomous
This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems.
Tech trendAIAdvertisingBig TechFrom Data to Signal: Simplifying the Value of First Party Data
Recorded at ATS London 2026, this panel examines how brands, agencies and publishers can turn data into signal which can be actioned and optimised.
Industry trendAdvertisingAgenciesATS LondonStackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch
StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.
Tech trendCampaignDataProduct LaunchErstwhile Competition; What We Lose By Gamifying The News
A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.
Industry trendAI adsArtificial IntelligenceChatGPTBrand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
The use of brand-trained agents by companies like Envive is changing how brands interact with customers through AI. By leveraging insights from customer data, these agents enhance customer experiences on brand websites, significantly impacting sales performance.
Tech trendagentic AIAIAI agentsOpenX Repositions as the Intelligent SSP to Simplify Advertising
OpenX unveils a new logo and commitment to simplifying advertising, focusing on media quality and transparency.
DSPRebrandSSPApple Maps’ ads shift focus to context and intent
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.
Tech trendAdvertisingApple MapsMarketingNorthbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing
No single ad measurement methodology works well anymore for brands with multiple points of sale. Northbeam released a new incrementality testing feature to fill the gap between multitouch attribution, marketing mix modeling, and incrementality testing.
Tech trendattributionincrementality testingMMM