260 results for “Take” Clear
Oracle Adds Machine Learning Capabilities To Its CDP
Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning, allowing it to support real-time data collection and enhance personalization capabilities.
Tech trendCDPCX Unitymachine learningHow agencies are helping CMOs break down barriers to digital transformation
As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives.
Industry trendDigital transformationMarketing managementMarketing operationsThe Reality Of Machine Learning In Marketing
Exploring the intricate relationship between machine learning and human creativity in the marketing landscape.
marketingmachine learningAIXandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023; Realeyes Announces Funding Round
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round.
Industry trendAIAPACOmnichannelHudson MX Launches A Platform And APIs To Automate Local TV Buys
Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow.
Tech trendHudson MXAdvertisingLocal TV BuyingMachine Learning Sits At The Heart Of Google’s New App Ads Products
Google has introduced five new ad products focused on game developers, four of which leverage machine learning to enhance user acquisition and app advertising.
Tech trendAdmobApp CampaignsgoogleMachine Learning Needs Good Data To Reach Its Potential
Machine learning is transforming digital advertising but marketers must ensure data accuracy to optimize campaigns effectively.
Tech trendmachine learningdigital advertisingdata accuracyAudienceScience Shuts Its Doors Less Than A Month After P&G Client Loss
Less than a month after Procter & Gamble pulled its business from the platform, AudienceScience has ceased operations and gone into receivership.
Industry trendaudiencescienceP>he FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
Confused about how the FTC's disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what the rules mean for you.
Industry trendFTC GuidelinesAffiliate MarketingDisclosure ComplianceExchangeWire European Weekly Round-Up #17
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
Industry trendDigital AdvertisingFacebookStarCom MediaVest