AdTech Radar

410 results for “Data” Clear

1. The Evolution of Data-Driven Marketing: A Journey Through the Years

   MarketingData AnalysisDigital Marketing

2. Gopuff Knows What Snacks You Want, Thanks To This Composable CDP

   Retail media is becoming a lucrative revenue generator for Gopuff, which recently announced a partnership with GrowthLoop, leveraging AI to enhance targeting capabilities.

   Tech trendGopuffGrowthLoopRetail Media

3. Thrad Launches Four Native Ad Formats for LLM AI Conversation Environments

   Thrad, the AI-native advertising infrastructure platform, today announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments.

   AINativeProgrammatic

4. FreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising

   FreeWheel partners with Outernet to provide innovative CTV out-of-home advertising campaigns across Outernet's venues in London.

   CTVDOOHProgrammatic

5. Digest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding

   In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.

   Industry trendAd TechAIDSP

6. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

   This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

   Tech trendOmnichannelATS LondonData

7. GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces

   In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy spaces.

   AdvertisingAttentionContextual

8. Teads and Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact

   Teads expands its partnership with Lumen Research to introduce attention measurement across its CTV offering, helping advertisers make informed media decisions and creative strategies.

   Tech trendAttentionCTVMeasurement

9. Digest: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth

   In today’s Digest, we look at the Trump administration considering AI model safety reviews, Duncan Painter leaving Omnicom’s data and commerce role, and Image AI models outpacing chatbots in app growth.

   Industry trendAIAppsCybersecurity

10. The Intersection of Insight, Innovation and Measurable Impact: Banke's Natasha Chandnani on a Winning Entry for The Wires

    As a judge for the upcoming Wires Awards, Natasha Chandnani shares insights on what makes a successful award entry in digital media and marketing.

    Wires AwardsDigital MarketingInnovation