AdTech Radar

260 results for “Take” Clear

1. Top 10 Tools for PPC Management

   Discover the essential tools that streamline PPC management, enhance collaboration, and optimize campaign performance.

   PPCCampaign ManagementDigital Marketing

2. SEO Priority: Not a New Page

   The focus shouldn't be on the number of pages to rank, but rather on the quality and relevance of content that addresses audience needs.

   SEOContent MarketingGoogle

3. Oracle To Shut Down AddThis – Completely This Time

   Oracle is permanently terminating all AddThis services as of May 31, following significant changes in its marketing cloud strategy.

   Industry trendAddThisGDPROracle Advertising

4. More Than A Bug? Major System Error Causes Heavy Overspending On Meta Platforms

   A glitch in Meta's advertising system led to significant overspending across numerous campaigns, impacting advertisers' budgets during a crucial time.

   MetaAdvertisingSocial Media

5. Retail Media: The What & The Why

   Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.

   Industry trendRetail MediaE-CommerceAdvertising

6. Big Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India

   In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.

   Industry trendBig TechSanctionsUkraine Invasion

7. Tencent Take a Stake in Monzo; China Mobile Pull Off Mega Shanghai Listing

   In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent takes a stake in Monzo; China Mobile raises USD$9bn after Shanghai listing; and a new class action lawsuit filed in California accuses Google and Apple of having a non-compete agreement breaching US competition laws.

   Industry trendTencentMonzoChina Mobile

8. AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash

   Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.

   Industry trendacquisitionapp installsapple iOS 14

9. Why Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns

   Attribution is key for scaling user acquisition campaigns effectively. While many apps use seven-day attribution windows, this article argues that a 30-day or longer window is more beneficial, especially for on-device advertising.

   attribution windowsinstallsironSource

10. Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

    Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.

    Tech trendcross-channelFirst-Party Cookiesgoogle analytics