AdTech Radar

410 results for “Data” Clear

1. Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

   Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.

   Industry trendAd Serversagentic AICannes Lions 2026

2. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

   Tech trendDataIDPartnership

3. Media Pulse H1 2026: Insights on Media, Marketing, and Ad Tech

   ExchangeWire's Media Pulse H1 2026 report reveals media, marketing, and ad tech professionals' thoughts on the industry's evolution in 2026.

   Industry trendmediamarketingad tech

4. Friction is Expensive: Kabeer Chaudhary, M&C Saatchi Performance on Why Independence Means Speed

   Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.

   Industry trendAPACMarketerMarketing

5. MFA Ad Spend Is Increasing. Is AI Slop To Blame?

   This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.

   Industry trendAIMFAJulie Weitzner

6. Agentic AI and the Evolution of Ad Sales

   Julian Ahrends, ADvendio's CTO, explores the impact of agentic AI on the advertising tech ecosystem, emphasizing the need to address fragmentation in ad operations through advanced protocols like AdCP.

   Tech trendAgentic AIFragmentationPerformance

7. MadTech Daily: Sony Plans to End PlayStation Disc Production in 2028; Google Ordered to Pay Klarna USD$1.97bn

   This week, AI continued to redefine how consumers discover content and products, while regulators across Europe and the UK stepped up efforts to reshape the digital marketplace.

   Industry trendAIAppleEU

8. OpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ

   OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.

   AIMedia BuyingProduct Launch

9. Brand GPT: How to safely build a custom GPT for your brand that works

   Learn how to build a custom GPT for your brand that's safe, controlled, and perfectly aligned with your guidelines. Start building now!

   GPTArtificial IntelligenceBranding

10. Hyundai Tests Containerized Ad Tech To Drive New Efficiency

    Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.

    Tech trendChaliceChalice AIcloud infrastructure