AdTech Radar

408 results for “Data” Clear

1. The Trade Desk's Simone Krakowiak on the Omnichannel Approach

   In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.

   Industry trendOmnichannelMarketingTechnology

2. The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

   A federal judge has handed several remedies to Google in response to an antitrust case, mandating that Google build connections between its ad services and share more data with publishers.

   Industry trendGoogle ad tech antitrust trialGoogle remediesLeonie Brinkema

3. The Meta Settlement Defined Which Online Experiences Are ‘Appropriate’ For Teens. Here’s What Advertisers Need To Know

   Meta’s recent settlement requires the company to use age assurance technology and create a unique strategy for engaging with teenage users, highlighting a significant shift in how platforms need to consider younger audiences.

   Industry trendage verificationGen AlphaMeta

4. Silverpush Partners with Happydemics to Measure Contextual Advertising Against Brand Performance

   Silverpush has partnered with Happydemics to enhance the measurement of contextual advertising effectiveness on brand growth using independent validation metrics.

   AdvertisingBrandsContextual

5. AdExchanger Announces Finalists for the 2026 AdExchanger Awards

   AdExchanger has announced the finalists for the 2026 AdExchanger Awards, highlighting organizations and leaders in advertising and marketing that are driving measurable impact.

   AdExchangerAdvertisingMarketing

6. "Connect, Interoperate, and Orchestrate": Vincent Pang, Locala

   Vincent Pang, managing director APAC at Locala, joined us at ATS Singapore to discuss practical use cases for AI in media planning and activation. He also spoke on a panel about AI in Practice: What's Actually Working in APAC Media.

   Agentic AIAIATS Singapore

7. The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

   The Trade Desk reported a modest revenue growth of 3% year-over-year for Q2, leading to a significant drop in shares. CEO Jeff Green acknowledged the adverse effects of macroeconomic factors on large advertisers while presenting growth in smaller brands and international markets.

   Industry trendearningsjeff greenthe trade desk

8. AI Overviews Surge to 88% Coverage in August

   A new study by Semrush reveals that AI Overviews appeared for 88% of commercial keywords tracked, nearly doubling the 45.75% recorded in September 2025. This growth highlights the importance of visibility in AI-generated search results.

   Industry trendAIGoogleE-commerce

9. Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

   Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.

   Industry trendAd Serversagentic AICannes Lions 2026

10. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

    Tech trendDataIDPartnership