AdTech Radar

408 results for “Data” Clear

1. Take A Break, Compliance Nerds. Privacy Is A Research Problem Now

   The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. This shift in privacy compliance focuses on jury outcomes rather than bureaucratic regulations, impacting how companies handle data practices.

   Industry trendCIPAdata privacy lawsDon Marti

2. Silverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments

   Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.

   Tech trendSilverpushPubMaticContextual Advertising

3. Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age

   Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change that.

   B2B MarketingMarTechAI in Marketing

4. The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It

   Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step.

   Tech trendAAMPagentic AIAI advertising

5. Opacity by Design: Will Ad Tech and Media Ever Be Transparent?

   Paul Evans explores the entrenched opacity in ad tech and media, highlighting systemic issues and the reluctance to embrace transparency.

   Industry trendAd TechDisplayMedia

6. 5% of CTV Ad Impressions Incorrectly Labeled

   A new analysis reveals that nearly 5% of inventory sold as CTV is incorrectly labelled, leading to significant overspending by advertisers.

   Industry trendCTVAdvertisingInventory

7. HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud

   HBO MAX's verified Reddit account was hacked, allowing scammers to run ads for two days before being caught. This incident highlights the vulnerabilities in account security within the ad industry.

   ad fraudfraudHBO Max

8. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

   CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

   Industry trendCTVGracenoteIAB

9. Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

   Infillion has acquired Foursquare to enhance its location data capabilities, aiming to provide a comprehensive omnichannel platform.

   Industry trendad tech acquisitionFoursquareInfillion

10. How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal

    Take a drink every time someone says the word 'authenticity.' That would be a dangerous game to play at a creator marketing event, unless you’re looking to get plastered by 10 am. But, overused as it is, authenticity is the reason creator marketing is a big enough deal in the ad industry now for us to have full events dedicated to it.

    authenticitycreator contentcreator marketing