AdTech Radar

554 results for “Ad” Clear

1. DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

   DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.

   Tech trendDoubleVerifyChatGPTAdvertising

2. goTom Powers the Next Generation of CTV Ad Sales: Built for Speed, Automated by AI

   The connected TV (CTV) market is one of the fastest-growing segments in digital advertising, and ad sales teams are under growing pressure to keep pace with it. goTom's Ad Sales Management Platform is built exactly for that: unifying CRM, order management, and billing into one AI-native system that takes teams from first quote to invoice without the manual steps slowing them down.

   Ad SpendAICTV

3. Digest: Paramount & WBD Unite Under Skydance; Apple Plans to Block Hundreds of Data Firms

   In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and Warner Bros. Discovery, and the EU preparing to classify Microsoft Azure and Amazon Web Services as DMA gatekeepers.

   Industry trendAppleParamountWarner Bros. Discovery

4. The Media Shop and PubMatic Launch Southeast Asia's First Agentic Luxury Campaign

   PubMatic partners with The Media Shop to run a groundbreaking agentic advertising campaign for a luxury watch brand, reaching high-net-worth audiences across multiple Asia Pacific markets.

   Tech trendPubMaticagentic advertisingprogrammatic advertising

5. Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About

   Google and the DOJ filed documents determining Google's punishment in the ad tech antitrust case, highlighting key disputes and agreements between the two parties.

   Industry trendad tech antitrustDepartment of JusticeGoogle ad tech antitrust trial

6. The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers

   Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.

   creator marketingDigital Audiodisplay advertising

7. Google Ads Tests Ad Group-Level Seasonal Adjustments for App Campaigns

   Google Ads is testing a new ad group-level option for seasonal adjustments, providing App campaign advertisers with more control over Smart Bidding during expected changes in conversion rates, particularly ahead of Black Friday.

   Google AdsSmart BiddingApp Campaigns

8. A 90-Day Plan for Off-Page AI Search Visibility Optimization

   This article discusses a comprehensive 90-day plan for conducting an AI search audit to enhance off-page search visibility for B2B SaaS brands. It focuses on actionable strategies derived from establishing a clear snapshot of brand performance and addressing visibility gaps.

   AI Search OptimizationSEOB2B SaaS

9. Using Natural Language User Profiles in Recommender Systems

   Tech trendNatural Language ProcessingRecommender SystemsUser Profiles

10. Fixing Technical SEO Issues After Website Migration: A Strategic Approach

    An overview of a technical SEO audit conducted for a B2B tech company post-website migration, highlighting key findings and the importance of prioritizing fixes for better organic search performance.

    Technical SEOWebsite MigrationSEO Audit