AdTech Radar

433 results for “AI” Clear

1. How Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026

   For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process.

   Jul 9, 2026Tech trendAI DecisioningCannes 2026containerization

2. MFA Ad Spend Is Increasing. Is AI Slop To Blame?

   This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.

   Jul 8, 2026Industry trendAIMFAJulie Weitzner

3. Agentic AI and the Evolution of Ad Sales

   Julian Ahrends, ADvendio's CTO, explores the impact of agentic AI on the advertising tech ecosystem, emphasizing the need to address fragmentation in ad operations through advanced protocols like AdCP.

   Jul 6, 2026Tech trendAgentic AIFragmentationPerformance

4. MadTech Daily: Sony Plans to End PlayStation Disc Production in 2028; Google Ordered to Pay Klarna USD$1.97bn

   This week, AI continued to redefine how consumers discover content and products, while regulators across Europe and the UK stepped up efforts to reshape the digital marketplace.

   Jul 3, 2026Industry trendAIAppleEU

5. Digest: Comcast to Spin Off NBCUniversal and Sky; AI Crawler Controls; Google Discover Changes Threaten Publisher Traffic

   In today's Digest, we discuss Comcast's plan to spin off NBCUniversal and Sky into a standalone media company, a new Beehiiv-Cloudflare partnership giving independent journalists more control over AI crawlers, and fresh warnings that Google's AI-driven changes to Discover could further squeeze publisher referral traffic.

   Jun 30, 2026Industry trendAIMediaPublisher

6. OpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ

   OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.

   Jun 24, 2026AIMedia BuyingProduct Launch

7. Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky to Simplify Access to Premium TV Advertising for SMEs

   Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky.

   Jun 23, 2026Industry trendAdvertisingBroadcastersPartnership

8. Brand GPT: How to safely build a custom GPT for your brand that works

   Learn how to build a custom GPT for your brand that's safe, controlled, and perfectly aligned with your guidelines. Start building now!

   Jun 16, 2026GPTArtificial IntelligenceBranding

9. Hyundai Tests Containerized Ad Tech To Drive New Efficiency

   Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.

   Jun 16, 2026Tech trendChaliceChalice AIcloud infrastructure

10. The Evolution of Data-Driven Marketing: A Journey Through the Years

    Jun 15, 2026MarketingData AnalysisDigital Marketing