AdTech Radar

432 results for “AI” Clear

1. "Connect, Interoperate, and Orchestrate": Vincent Pang, Locala

   Vincent Pang, managing director APAC at Locala, joined us at ATS Singapore to discuss practical use cases for AI in media planning and activation. He also spoke on a panel about AI in Practice: What's Actually Working in APAC Media.

   Aug 20, 2026Agentic AIAIATS Singapore

2. Bracing For Change With Positive Energy: Genelle Hung, PubMatic

   Genelle Hung, country manager, Southeast Asia at PubMatic, joined us at ATS Singapore to discuss how AI is reshaping media.

   Aug 20, 2026Agentic AIAIATS Singapore

3. The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

   The Trade Desk reported a modest revenue growth of 3% year-over-year for Q2, leading to a significant drop in shares. CEO Jeff Green acknowledged the adverse effects of macroeconomic factors on large advertisers while presenting growth in smaller brands and international markets.

   Aug 7, 2026Industry trendearningsjeff greenthe trade desk

4. The Marketing Machine of Expertise-Led Creators

   Our columnist, Chloe Singleton, group media and influence director, eight&four, looks how creators are becoming part of the fabric of modern marketing.

   Jul 30, 2026Industry trendCreator economyMarketingMedia

5. How HelloFresh Brought AI Creative To Times Square

   HelloFresh launched an AI-driven advertising campaign in Times Square, utilizing Hightouch's Ad Studio tool to generate creative ads quickly and at scale.

   Jul 28, 2026AIAI Creativebillboards

6. Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

   Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.

   Jul 27, 2026Industry trendAd Serversagentic AICannes Lions 2026

7. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

   Jul 23, 2026Tech trendDataIDPartnership

8. Media Pulse H1 2026: Insights on Media, Marketing, and Ad Tech

   ExchangeWire's Media Pulse H1 2026 report reveals media, marketing, and ad tech professionals' thoughts on the industry's evolution in 2026.

   Jul 22, 2026Industry trendmediamarketingad tech

9. Friction is Expensive: Kabeer Chaudhary, M&C Saatchi Performance on Why Independence Means Speed

   Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.

   Jul 15, 2026Industry trendAPACMarketerMarketing

10. How Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026

    For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process.

    Jul 9, 2026Tech trendAI DecisioningCannes 2026containerization