408 results for “Data” Clear
IAB Europe Launches CTV Measurement Framework and Transparency Principles
IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.
Tech trendCTVMeasurementTransparencyApple Takes A Bite Out Of Programmatic
During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.
Industry trendprogrammaticAppleiOSWhy Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them
Agencies are re-evaluating data ownership in the context of agentic AI tools, focusing on reducing risks and creating new revenue streams by licensing rather than owning the technology.
Industry trendagentic AIdata ownershipadvertisingB2B marketing attribution is messy. Can it be fixed?
Tracking B2B revenue shouldn’t feel like chasing moving targets. Integrate's Mehul Nagrani breaks down attribution reality and future of B2B demand gen.
B2B marketingMarketing attributionDemand generationStates are rewriting the rules of social media
Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising.
Industry trendSocial MediaRegulations and ComplianceDigital AdvertisingStop building strategy around your martech stack
A bloated martech stack can create more noise than capability. Identify the gaps worth solving before buying another tool.
Marketing strategyMartechB2B MarketingWhat 714 suppression campaigns show about pushing down negative results
Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.
Tech trendSearch marketingOnline reputation managementAI insightsSalesforce buys AI customer research startup Listen Labs
The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM and AI agents.
Industry trendSalesforceAIcustomer researchProgrammatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer
AI has the potential to streamline advertising workflows, but it also introduces risks due to lack of oversight. New laws are emerging, complicating compliance for companies deploying AI without sufficient supervision.
Industry trendadexchanger programmatic ioAgentic AdsAI governanceBraze expands AI from content creation to campaign operations
New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude.
Tech trendMarketing artificial intelligence (AI)Marketing technology