554 results for “Ad” Clear
DAIVID Puts Emotion at the Heart of Media Buying with New Solution that Helps Advertisers Buy Inventory Based on How Audiences Feel
DAIVID has launched MoodBoost, a solution that enhances media performance by helping advertisers choose ad placements based on the emotional impact of surrounding content.
AdvertisingAIMediaOn Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era
On Device, an advanced Brand Lift data company, launched its Brand Lift Data API, enabling clients to access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.
AdvertisingBrand LiftDataThe Data Advantage Report: Navigating Identity and Intent
Taboola announces a new report revealing significant shifts and challenges facing today’s advertisers in navigating consumer journeys across fragmented media.
Industry trendadvertisercustomer experiencemarketingMadTech Daily: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn
In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching S$113bn (£66.74bn), and YouTube putting original content first in its Shorts algorithm.
Tech trendAIDigital EconomyYouTubeEducation Is Still the Biggest Gap: Kevin Smyth, Vistar Media on Programmatic DOOH
We sat down with Kevin Smyth, Commercial Director for Southeast Asia at Vistar Media, to look back at Vistar Connects Singapore and the evolution of programmatic OOH in the APAC region.
Industry trendAPACDOOHOOHAI: The Threat and the Opportunity
Columnist Alex Lamaro-McCrindle explores how AI can reshape job roles, particularly for junior team members, highlighting potential growth opportunities in a landscape often viewed as threatening.
AIAutomationPeopleNew WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particularly in connected TV.
Tech trendDavid PorterMariel Estradawarner-bros-discoveryLocala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market
As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV investment based on campaign objectives, while taking into account the specific business and market context of each brand.
AdvertisingCTVInvestmentCotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF
Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer Cotswold Outdoor Group to expand its retail media network with a scalable in-store advertising infrastructure.
Industry trendRetail MediaBroadsignCotswold Outdoor GroupAsia's Startup Funding Holds Strong with AI Leading the Charge in Q3 2026
Asia's startup funding held up at the second-highest level in years in the third quarter, even as investment fell slightly from Q2 totals.
Industry trendstartup fundingAIventure capital