AdTech Radar

432 results for “AI” Clear

1. 5% of CTV Ad Impressions Incorrectly Labeled

   A new analysis reveals that nearly 5% of inventory sold as CTV is incorrectly labelled, leading to significant overspending by advertisers.

   Sep 18, 2026Industry trendCTVAdvertisingInventory

2. HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud

   HBO MAX's verified Reddit account was hacked, allowing scammers to run ads for two days before being caught. This incident highlights the vulnerabilities in account security within the ad industry.

   Sep 18, 2026ad fraudfraudHBO Max

3. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

   CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

   Sep 18, 2026Industry trendCTVGracenoteIAB

4. Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

   Infillion has acquired Foursquare to enhance its location data capabilities, aiming to provide a comprehensive omnichannel platform.

   Sep 18, 2026Industry trendad tech acquisitionFoursquareInfillion

5. How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal

   Take a drink every time someone says the word 'authenticity.' That would be a dangerous game to play at a creator marketing event, unless you’re looking to get plastered by 10 am. But, overused as it is, authenticity is the reason creator marketing is a big enough deal in the ad industry now for us to have full events dedicated to it.

   Sep 17, 2026authenticitycreator contentcreator marketing

6. The Trade Desk's Simone Krakowiak on the Omnichannel Approach

   In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.

   Sep 17, 2026Industry trendOmnichannelMarketingTechnology

7. The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

   A federal judge has handed several remedies to Google in response to an antitrust case, mandating that Google build connections between its ad services and share more data with publishers.

   Sep 16, 2026Industry trendGoogle ad tech antitrust trialGoogle remediesLeonie Brinkema

8. The Meta Settlement Defined Which Online Experiences Are ‘Appropriate’ For Teens. Here’s What Advertisers Need To Know

   Meta’s recent settlement requires the company to use age assurance technology and create a unique strategy for engaging with teenage users, highlighting a significant shift in how platforms need to consider younger audiences.

   Sep 15, 2026Industry trendage verificationGen AlphaMeta

9. Silverpush Partners with Happydemics to Measure Contextual Advertising Against Brand Performance

   Silverpush has partnered with Happydemics to enhance the measurement of contextual advertising effectiveness on brand growth using independent validation metrics.

   Sep 1, 2026AdvertisingBrandsContextual

10. AdExchanger Announces Finalists for the 2026 AdExchanger Awards

    AdExchanger has announced the finalists for the 2026 AdExchanger Awards, highlighting organizations and leaders in advertising and marketing that are driving measurable impact.

    Aug 25, 2026AdExchangerAdvertisingMarketing