AdTech Radar

248 results for “Take” Clear

1. Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?

   Industry trendagentic AIAmazon Web Servicesearnings call

2. The creative cost of chasing small performance gains

   Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more than chasing metrics.

   Industry trendMarketingDataStrategy

3. From journeys to decisions: The next era of customer engagement

   Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, high-impact customer experiences.

   Tech trendcustomer engagementAI decisioningMarTech Conference

4. The Age of Agent Everything

   What do you really use AI for? In her latest op-ed, Shirley Marschall asks where the true value lies in everyday AI agents…

   Ad TechAgentic AIAI

5. Digest: Australia Sues Platforms Over Under-16 Social Media Ban; Spotify Launches Paid Podcast Memberships

   In today’s ExchangeWire news digest: Australia moves to sue Meta, TikTok, Snap and Google over enforcement of its under-16 social media ban, Spotify launches paid memberships to help podcasters monetise their biggest fans, and Spark Foundry research finds 25-to-34-year-olds are the toughest consumers for UK brands to win over.

   Industry trendAustraliaSocial Media RegulationSpotify

6. Happydemics Partners with Nexxen to Deliver Third-Party Brand Measurement

   Happydemics announces a partnership with Nexxen, providing third-party brand lift measurement to advertisers in the UK and Australia.

   Brand LiftMarketingMedia

7. 51Degrees Launches Human Confidence Data Tool to Help Identify Non-Human Web Traffic

   Precision data and technology company 51Degrees is launching a new product that will help website owners, advertisers, and their technology partners to filter and manage non-human traffic in order to save costs, protect their IP and boost the value of their human audiences.

   Product LaunchIP IntelligenceSafeguarding

8. AI search is turning prompts into customer research

   Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of what customers want.

   Tech trendAISearch MarketingCustomer Research

9. OpenAI to Enable Creative Enhancements for Ads on October 30, 2026

   OpenAI has announced that creative enhancements will be enabled for self-serve ad campaigns, allowing ads to be optimized based on user interests and context starting October 30, 2026.

   Tech trendOpenAICreative EnhancementsAdvertising

10. Your marketing metrics are training your team to make bad decisions

    Cheaper clicks and more leads can look like wins while qualified pipeline stalls. Uncover the tradeoffs behind your performance numbers.

    Tech trendMarketing metricsKPIsDecision making