AdTech Radar

60 results for “Privacy” Clear

1. Brand measurement needs a new source of truth

   AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

   Oct 8, 2026Tech trendBrand MeasurementAI in MarketingConsumer Understanding

2. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

   Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.

   Oct 8, 2026Industry trendAdvertising IDsappleApple Ads

3. Two Ways to Ruin the Wine: When Good Inventory Goes Bad

   In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine…

   Oct 7, 2026Ad TechAdvertiserInventory

4. Former Utiq and Xandr Microsoft Ad Tech Leader Joins Illuma to Scale Its AI Decisioning Technology Across Major Platforms

   illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms.

   Oct 7, 2026AdvertisingAIData

5. Google Tests Ads in AI Mode for Personal Intelligence Users

   Google is testing personalized ads in AI Mode for users who connect their apps via Personal Intelligence, reversing its initial ad-free approach.

   Oct 5, 2026Tech trendGoogleAI ModeAdvertisements

6. DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

   DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.

   Oct 5, 2026Tech trendDoubleVerifyChatGPTAdvertising

7. Using Natural Language User Profiles in Recommender Systems

   Oct 4, 2026Tech trendNatural Language ProcessingRecommender SystemsUser Profiles

8. AI is making customers expect more and tolerate less

   Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.

   Oct 2, 2026Industry trendCustomer ExperienceArtificial IntelligenceConsumer Expectations

9. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

   Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

   Oct 2, 2026Tech trendApple AppTrackingTransparencyApple ATTAudigent

10. Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

    Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.

    Oct 2, 2026Industry trendappleiOS 27WebKit