AdTech Radar

62 results for “Mobile” Clear

1. Two Ways to Ruin the Wine: When Good Inventory Goes Bad

   In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine…

   Ad TechAdvertiserInventory

2. Value Over Volume, With NYT’s Courtney Glaze

   A podcast interview with Courtney Glaze, VP of revenue operations at The New York Times, discussing the newspaper's strategic approach to ad tech partnerships and programmatic advertising.

   Industry trendCourtney Glazefirst-party dataMagnite

3. OpenAI Updates ChatGPT Ads with Enhanced Measurement and Visual Formats

   OpenAI is enhancing ChatGPT Ads with improved measurement partnerships, detailed conversion reporting, weekly performance summaries, and new ad formats.

   Tech trendChatGPTOpenAIads

4. T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

   T-Mobile Advertising Solutions announces exclusive availability of its mobile data for out-of-home campaigns via Vistar Media, enhancing DOOH ad targeting capabilities using first-party data insights.

   Industry trendBlisHannah Grobmyerin-app ads

5. A 90-Day Plan for Off-Page AI Search Visibility Optimization

   This article discusses a comprehensive 90-day plan for conducting an AI search audit to enhance off-page search visibility for B2B SaaS brands. It focuses on actionable strategies derived from establishing a clear snapshot of brand performance and addressing visibility gaps.

   AI Search OptimizationSEOB2B SaaS

6. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

   Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

   Tech trendApple AppTrackingTransparencyApple ATTAudigent

7. Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

   Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.

   Industry trendappleiOS 27WebKit

8. Audit Off-Page AI Search Visibility: A 90-Day Plan

   This article outlines a standard operating procedure (SOP) for conducting an off-page AI search audit to enhance visibility for B2B SaaS brands. It emphasizes the importance of actionable insights, identifying visibility gaps, and creating a structured plan for improvement over 90 days.

   SEOAISaaS

9. Digest: Apple Blocks Trade Desk Ads on Safari

   In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

   Industry trendAdvertisingAppleData

10. Chef Simon Quadruples Revenue Per Page with Opti Digital

    Opti Digital, the leading ad tech company specializing in publisher revenue optimisation, announced the results of its collaboration with Chef Simon, enhancing monetisation and user experience.

    Ad TechMonetisationDigital Publishing