AdTech Radar

136 results for “Measurement” Clear

1. Just In Case: Packing for Q4

   In her latest column, Shirley Marschall looks at the pitfalls of planning, and how Q4 goes from calm to chaos.

   Oct 14, 2026CampaignMeasurementOutcomes

2. Adelaide Launches the AU Ecosystem for Outcome Partners to Connect Outcome Measurement with Media Quality

   Today (14th October, 2026), Adelaide announced the AU Ecosystem for Outcome Partners (AEOP), a new programme recognising survey and outcome partners whose data can be matched directly to AU, Adelaide’s omnichannel media quality metric.

   Oct 14, 2026AdelaideAU EcosystemOutcome Partners

3. Your AI visibility score may be hiding a problem

   Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix.

   Oct 14, 2026Tech trendMarketing artificial intelligence (AI)Search marketing

4. Marketing has outgrown the organization built to run it

   Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.

   Oct 14, 2026Industry trendMarketing managementMarketing technology

5. Why website analytics tell an incomplete story of buyer decisions

   A visit doesn't prove intent, and a conversion doesn't tell the whole story. Learn how to assess your website's contribution to business outcomes.

   Oct 14, 2026website analyticsbuyer decisionsmarketing

6. Dear Performance CTV Companies: Please Stop. You’re Hurting Us

   An urgent plea for performance CTV companies to stop misleading advertisers about the capabilities of television advertising, emphasizing the need for realistic expectations and better measurement systems.

   Oct 13, 2026CTVperformance CTVadvertising

7. The benefits of server-side tracking — and what it takes to get them

   Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.

   Oct 13, 2026Tech trendserver-side trackingdata privacyuser consent

8. AI agents are coming between you and your customers

   Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.

   Oct 13, 2026Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)

9. When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised

   The acquisition of Foursquare by Infillion highlights the challenges of maintaining neutrality in the ad tech industry as major players consolidate.

   Oct 12, 2026Industry trenddataneutralityadvertising

10. AdExchanger Names Lauren Wetzel of WPP and Kristi Argyilan of The Trade Desk as 2026 Top Women Special Recognition Award Recipients

    Two of the industry’s most consequential leaders receive the program’s highest individual honors.

    Oct 12, 2026Women in MediaAd TechAwards