AdTech Radar

389 results for “Data” Clear

1. Higgsfield Extends Series B With New Investment From TCV and NVIDIA

   TCV, which has backed Netflix, Spotify, Facebook, Bytedance and Electronic Arts, invested in Higgsfield, reflecting their conviction in AI and generative media. NVIDIA also invested in Higgsfield, as NVIDIA founder and CEO Jensen Huang makes his first visit to Kazakhstan for the country's national AI Month in Astana.

   AIInvestmentNVIDIA

2. Built to adapt: Why composable martech is becoming the new standard

   On Nov. 4, learn how composable martech can help marketers integrate AI, reduce vendor lock-in, and modernize their technology stacks without starting from scratch.

   Tech trendMarTechcomposable martechAI

3. Why organic traffic can fall while revenue stays strong

   Before overhauling your SEO strategy, look at branded search, high-intent visits, and pipeline data to see whether there's actually a problem.

   Tech trendSEOorganic trafficmarketing

4. Your CEO wants answers your dashboard can’t give

   Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and profit.

   Industry trendMarketing analyticsMarketing artificial intelligence (AI)Marketing management

5. How OWN’s Tina Perry Is Taking the Network Beyond Linear TV

   An interview with Tina Perry, President of the Oprah Winfrey Network (OWN), discussing the evolving landscape of television and the importance of brand identity.

   OWNTina PerryStreaming

6. Personalization knows what customers want, not who they are

   Useful offers are common. Meaningful recognition is not, and consumers are quick to walk when brands ask for too much without a clear reason.

   Industry trendCustomer ExperiencePersonalizationMarketing

7. MadTech Daily: Netflix Expands Ad Measurement Capabilities; Spotify Hits 306m Paid Subscribers in Q3

   This week, AI continued to reshape shopping, advertising and data management, while regulators and technology companies clashed over privacy, platform responsibility and the future of digital competition.

   Industry trendAIGoogleRetail Media

8. Transfon's UniSignIn Upgrade Helps Publishers Grow & Monetise Their Own Audiences

   UniSignIn from Transfon introduces new features to enhance audience engagement and monetisation for publishers.

   AudienceMonetisationPublisher

9. Former HSBC, Credit Suisse & KPMG Executive Janet Hotz Joins Navigator as Group COO

   Navigator, the travel-native commerce media company, has announced the appointment of Janet Hotz as group chief operating officer (COO). This newly-created role further strengthens Navigator’s executive team, as the business scales its global operations and commerce media network.

   AppointmentCommerce Media

10. Nexxen & Brainlabs Leverage Smart TV Home Screen Advertising to Expand Audience Reach

    Nexxen, the advertising technology platform, announced the results of an advertising campaign that reached over 8.1 million impressions ahead of a major soccer tournament.

    NexxenBrainlabsSmart TV Advertising