AdTech Radar

59 results for “CTV” Clear

1. Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market

   As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV investment based on campaign objectives, while taking into account the specific business and market context of each brand.

   Oct 6, 2026AdvertisingCTVInvestment

2. goTom Powers the Next Generation of CTV Ad Sales: Built for Speed, Automated by AI

   The connected TV (CTV) market is one of the fastest-growing segments in digital advertising, and ad sales teams are under growing pressure to keep pace with it. goTom's Ad Sales Management Platform is built exactly for that: unifying CRM, order management, and billing into one AI-native system that takes teams from first quote to invoice without the manual steps slowing them down.

   Oct 5, 2026Ad SpendAICTV

3. Digest: Apple Blocks Trade Desk Ads on Safari

   In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

   Oct 1, 2026Industry trendAdvertisingAppleData

4. IAB Europe Launches CTV Measurement Framework and Transparency Principles

   IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.

   Oct 1, 2026Tech trendCTVMeasurementTransparency

5. Apple Takes A Bite Out Of Programmatic

   During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

   Oct 1, 2026Industry trendprogrammaticAppleiOS

6. Amazon Ads And The Amazon DSP Get An Agentic Rebrand

   Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, announcing the changes at its unBoxed event in San Francisco.

   Sep 29, 2026Tech trendAmazon adsAmazon Ads AgentAmazon DSP

7. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

   ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

   Sep 29, 2026Tech trendAIProgrammaticPublisher

8. Silverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments

   Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.

   Sep 24, 2026Tech trendSilverpushPubMaticContextual Advertising

9. Understanding Agentic Protocols With Adform's Jochen Schlosser

   In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.

   Sep 23, 2026Tech trendAd TechAgentic AIIndustry Infrastructure

10. 5% of CTV Ad Impressions Incorrectly Labeled

    A new analysis reveals that nearly 5% of inventory sold as CTV is incorrectly labelled, leading to significant overspending by advertisers.

    Sep 18, 2026Industry trendCTVAdvertisingInventory