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Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP
Starling, a new supply-side platform for streaming TV advertising, aims to address the lack of show-level data that marketers face, enabling better audience targeting and transparency in ad buying.
CTV SSPCTV startupCTV transparencyThe Stack: Media Consolidation Moves
This week, regulators stepped up scrutiny of major technology platforms, the media industry saw another significant consolidation move, and new standards emerged to address how AI systems use publishers’ content.
Industry trendMediaTechnologyAIThe Evolution of Agentic Media Buying: Insights and Challenges
Agentic media buying is moving from theoretical discussions to practical applications in advertising, raising new challenges regarding autonomy and decision-making processes.
Tech trendagentic AImedia buyingadvertisingBrand measurement needs a new source of truth
AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.
Tech trendBrand MeasurementAI in MarketingConsumer UnderstandingAgentic media buying needs malware guardrails: A PropellerAds view
As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.
Tech trendMarketing artificial intelligence (AI)Sponsored ContentHow Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout
Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.
Industry trendAdvertising IDsappleApple AdsOpenAI launches visual ads alongside image generation results
In today's Digest, we discuss OpenAI launching visual ads alongside ChatGPT image generation, Brussels considering a broad corporate levy on big tech, and pubX raising USD$5m as it acquires Compliant.
Industry trendAgentic AIAIBig TechHow Does Agentic Buying Work In CTV?
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.
Tech trendagentic advertisingCTVdigital marketingPanda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia
Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Media platform.
Industry trendE-commerceRetail MediaDigital TransformationWho Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?
An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.
Tech trendad tech insuranceagentic AICTV