AdTech Radar

259 results for “Take” Clear

1. The Evolving Value of Exact Match Domains in SEO

   An exploration of how exact match domains have changed in value and their impact on SEO strategies over the years.

   SEOExact Match DomainsDomain Value

2. How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters

   Omnicom’s new generative AI virtual assistant, Omni Assist, is designed to help agency employees solve specific challenges like audience analysis.

   Tech trendAIOmnicomPlanters

3. Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

   The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.

   Industry trendMolocoRetail MediaTopsort

4. The Future Of Probabilistic Attribution: What Will Apple Do Next?

   This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.

   Tech trendAdAttributionKitappleApple Privacy Manifest

5. Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

   Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.

   Industry trendad tech M&ABeachfrontBrian Danzis

6. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

   Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

   Tech trendGoogle AdsConversion LiftPerformance Max

7. Google Introduces Optimization Feature for Tag Manager

   Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.

   Tech trendGoogle Tag ManagerJavaScriptWeb analytics

8. Acquisitions of Aging Startups Show Resilience in Changing Market

   An analysis of Crunchbase data reveals that many well-funded startups that haven't raised new capital in years are still able to secure significant acquisitions, albeit at lower valuations than their peak.

   AcquisitionsStartupsVenture Capital

9. Preventing AI Workflows from Degrading: Understanding Context Engineering

   This article delves into the importance of managing context in AI workflows, particularly when using large language models (LLMs). It explains the concept of 'context rot' and offers solutions to maintain effective AI output.

   Tech trendAIContext EngineeringLarge Language Models

10. The Importance of Order in Technical SEO Fixes Post-Migration

    Fixing technical SEO issues after a website migration doesn’t always lead to immediate performance gains. The biggest improvements often come down to which issues are addressed first and when.

    SEOTechnical SEOWebsite Migration