AdTech Radar

255 results for “Take” Clear

1. LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live

   LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.

   Industry trendBrandlinkJonathan Vulinkedin

2. Digest: Publishers Hit by Drop in Traffic from Google's AI Tools, Mars Shifts its $1.7bn Global Media Account from WPP to Publicis

   Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn.

   Industry trendAd TechGoogleMeta

3. Targeting in APAC: The Data Requirements for Nuanced Strategies

   Javince Chan, manager, platforms and data advisory at Eyeota, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, as well as the opportunity in diversity.

   APACTargetingMarketing

4. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

   The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

   Industry trendAmazon DSPDSP Take ratesPontiac DSP

5. Snap’s New Generative AI Ad Format Emphasizes Engagement Over Scale

   Snap has unveiled sponsored AI lenses, a new generative AI ad format that allows users to interact in unique ways, enhancing storytelling and engagement while keeping experiences organic and fun.

   Tech trendad creativegenerative AIGrace Kao

6. Wonder Group’s Plan To Win The Mealtime App Category Depends On Growing A Major Ad Business

   The first few months of 2025 have seen a surge of M&A, particularly in the commerce and retail media category, including Wonder's recent acquisition of Tastemade for $90 million.

   Industry trendAdExchanger CommerceGrubhubRetail Media

7. The Evolving Value of Exact Match Domains in SEO

   An exploration of how exact match domains have changed in value and their impact on SEO strategies over the years.

   SEOExact Match DomainsDomain Value

8. How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters

   Omnicom’s new generative AI virtual assistant, Omni Assist, is designed to help agency employees solve specific challenges like audience analysis.

   Tech trendAIOmnicomPlanters

9. Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

   The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.

   Industry trendMolocoRetail MediaTopsort

10. The Future Of Probabilistic Attribution: What Will Apple Do Next?

    This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.

    Tech trendAdAttributionKitappleApple Privacy Manifest