255 results for “Take” Clear
Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising
Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.
Tech trendVudooPubMaticCommerce Mediaxpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange
xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.
Tech trendAttentionOptimisationProgrammaticCriteo Says It’s Bullish On The Future, But The Market’s All Bears
Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025. The forecast downgrade came as two large retail media clients pulled back from agreements.
Industry trendCriteocommerceearningsUK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report
We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.
Industry trendAd TechAIMarketingAI Agents Are Taking Over NBCU’s Linear TV Buys
NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.
Tech trendagentic AINBCUFreeWheelIP Address Match Rates Are a Joke – And It’s No Laughing Matter
According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.
Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparencyThe DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments
The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.
Industry trendantitrust trialDOJDOJ AntitrustBest Buy Ads Dives Into Programmatic
Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.
Industry trendBest BuyAd TechRetail MediaAI Marketing Platform Bluefish Raises $20M In Series A Funding
On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding.
Industry trendAIAI searchAlex ShermanTripleLift Quietly Lays Off A Double-Digit Percentage Of Its Workforce
TripleLift laid off a double-digit percentage of employees on Friday, with sources indicating the total is less than 20%. The layoffs occurred just four months after the appointment of new CEO Dave Helmreich.
ad tech layoffsprivate equityTripleLift