AdTech Radar

401 results for “Data” Clear

1. How to Plan 2027 When Traffic is Down and AI Won't Attribute

   It's planning season! This article explores how brands should recalibrate their strategies for 2027 amidst changing dynamics in SEO, consumer behavior, and the influence of AI.

   Industry trendSEOArtificial intelligenceGrowth strategy

2. Google Sends Emails to Site Owners About New Preferred Sources Feature

   Google has started notifying site owners about their subscriber counts using the new Preferred Sources feature, alongside a survey for feedback.

   GoogleSearchSearch Console

3. T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

   T-Mobile Advertising Solutions announces exclusive availability of its mobile data for out-of-home campaigns via Vistar Media, enhancing DOOH ad targeting capabilities using first-party data insights.

   Industry trendBlisHannah Grobmyerin-app ads

4. How to maximize ROI with first-party data strategies

   Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.

   Tech trendfirst-party datamarketing strategiesB2B

5. AI usage surges 6X for local search, fragmenting the digital ecosystem

   Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.

   Industry trendAILocal SearchConsumer Behavior

6. Apprenticeships are the key to saving early-career marketing roles

   Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.

   Industry trendMarketingApprenticeshipsMOps

7. How to turn customer signals into smarter email automation

   Use customer behavior, inaction, and contextual signals to build more relevant email automations and triggered campaigns.

   Email marketingMarketing automation

8. DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

   DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.

   Tech trendDoubleVerifyChatGPTAdvertising

9. Digest: Paramount & WBD Unite Under Skydance; Apple Plans to Block Hundreds of Data Firms

   In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and Warner Bros. Discovery, and the EU preparing to classify Microsoft Azure and Amazon Web Services as DMA gatekeepers.

   Industry trendAppleParamountWarner Bros. Discovery

10. Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About

    Google and the DOJ filed documents determining Google's punishment in the ad tech antitrust case, highlighting key disputes and agreements between the two parties.

    Industry trendad tech antitrustDepartment of JusticeGoogle ad tech antitrust trial