255 results for “Take” Clear
The Evolution of Data-Driven Marketing: A Journey Through the Years
MarketingData AnalysisDigital MarketingVIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint
VIOOH has announced a programmatic partnership with Abode Media, aiming to enhance the digital out-of-home advertising landscape in premium residential areas.
Industry trendDOOHMediaPartnershipDigest: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth
In today’s Digest, we look at the Trump administration considering AI model safety reviews, Duncan Painter leaving Omnicom’s data and commerce role, and Image AI models outpacing chatbots in app growth.
Industry trendAIAppsCybersecurityDigest: OpenAI Lays Groundwork for ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI Venture; Musk Settles Twitter Lawsuit Paying $1.5M
In today’s Digest, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC lawsuit over his Twitter purchase, paying a USD$1.5m fine.
Industry trendAdvertisingAIDataErstwhile Competition; What We Lose By Gamifying The News
A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.
Industry trendAI adsArtificial IntelligenceChatGPTBrand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
The use of brand-trained agents by companies like Envive is changing how brands interact with customers through AI. By leveraging insights from customer data, these agents enhance customer experiences on brand websites, significantly impacting sales performance.
Tech trendagentic AIAIAI agentsNorthbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing
No single ad measurement methodology works well anymore for brands with multiple points of sale. Northbeam released a new incrementality testing feature to fill the gap between multitouch attribution, marketing mix modeling, and incrementality testing.
Tech trendattributionincrementality testingMMMPubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.
Tech trendAIAdvertisingCampaignThe Rise Of Principal Media And The End Of The Agencies As We Knew Them
A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.
Industry trendAgenciesagency holding companiesprincipal mediaWhy Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.
Industry trendad tech take rateAmazon DSPCTV