401 results for “Data” Clear
Value Over Volume, With NYT’s Courtney Glaze
A podcast interview with Courtney Glaze, VP of revenue operations at The New York Times, discussing the newspaper's strategic approach to ad tech partnerships and programmatic advertising.
Industry trendCourtney Glazefirst-party dataMagniteWant an AI-Built MMM You Can Trust? Start With a Thesis
AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on.
Tech trendAIattributionIncrementalityOn Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era
On Device, an advanced Brand Lift data company, launched its Brand Lift Data API, enabling clients to access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.
AdvertisingBrand LiftDataThe Data Advantage Report: Navigating Identity and Intent
Taboola announces a new report revealing significant shifts and challenges facing today’s advertisers in navigating consumer journeys across fragmented media.
Industry trendadvertisercustomer experiencemarketingEducation Is Still the Biggest Gap: Kevin Smyth, Vistar Media on Programmatic DOOH
We sat down with Kevin Smyth, Commercial Director for Southeast Asia at Vistar Media, to look back at Vistar Connects Singapore and the evolution of programmatic OOH in the APAC region.
Industry trendAPACDOOHOOHAI: The Threat and the Opportunity
Columnist Alex Lamaro-McCrindle explores how AI can reshape job roles, particularly for junior team members, highlighting potential growth opportunities in a landscape often viewed as threatening.
AIAutomationPeopleNew WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particularly in connected TV.
Tech trendDavid PorterMariel Estradawarner-bros-discoveryLocala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market
As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV investment based on campaign objectives, while taking into account the specific business and market context of each brand.
AdvertisingCTVInvestmentAsia's Startup Funding Holds Strong with AI Leading the Charge in Q3 2026
Asia's startup funding held up at the second-highest level in years in the third quarter, even as investment fell slightly from Q2 totals.
Industry trendstartup fundingAIventure capitalGoogle Tests Ads in AI Mode for Personal Intelligence Users
Google is testing personalized ads in AI Mode for users who connect their apps via Personal Intelligence, reversing its initial ad-free approach.
Tech trendGoogleAI ModeAdvertisements