AdTech Radar

255 results for “Take” Clear

1. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

   CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

   Industry trendCTVGracenoteIAB

2. How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal

   Take a drink every time someone says the word 'authenticity.' That would be a dangerous game to play at a creator marketing event, unless you’re looking to get plastered by 10 am. But, overused as it is, authenticity is the reason creator marketing is a big enough deal in the ad industry now for us to have full events dedicated to it.

   authenticitycreator contentcreator marketing

3. The Trade Desk's Simone Krakowiak on the Omnichannel Approach

   In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.

   Industry trendOmnichannelMarketingTechnology

4. The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

   A federal judge has handed several remedies to Google in response to an antitrust case, mandating that Google build connections between its ad services and share more data with publishers.

   Industry trendGoogle ad tech antitrust trialGoogle remediesLeonie Brinkema

5. The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

   The Trade Desk reported a modest revenue growth of 3% year-over-year for Q2, leading to a significant drop in shares. CEO Jeff Green acknowledged the adverse effects of macroeconomic factors on large advertisers while presenting growth in smaller brands and international markets.

   Industry trendearningsjeff greenthe trade desk

6. The Marketing Machine of Expertise-Led Creators

   Our columnist, Chloe Singleton, group media and influence director, eight&four, looks how creators are becoming part of the fabric of modern marketing.

   Industry trendCreator economyMarketingMedia

7. How HelloFresh Brought AI Creative To Times Square

   HelloFresh launched an AI-driven advertising campaign in Times Square, utilizing Hightouch's Ad Studio tool to generate creative ads quickly and at scale.

   AIAI Creativebillboards

8. MFA Ad Spend Is Increasing. Is AI Slop To Blame?

   This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.

   Industry trendAIMFAJulie Weitzner

9. Agentic AI and the Evolution of Ad Sales

   Julian Ahrends, ADvendio's CTO, explores the impact of agentic AI on the advertising tech ecosystem, emphasizing the need to address fragmentation in ad operations through advanced protocols like AdCP.

   Tech trendAgentic AIFragmentationPerformance

10. Digest: Comcast to Spin Off NBCUniversal and Sky; AI Crawler Controls; Google Discover Changes Threaten Publisher Traffic

    In today's Digest, we discuss Comcast's plan to spin off NBCUniversal and Sky into a standalone media company, a new Beehiiv-Cloudflare partnership giving independent journalists more control over AI crawlers, and fresh warnings that Google's AI-driven changes to Discover could further squeeze publisher referral traffic.

    Industry trendAIMediaPublisher