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136 results for “Measurement” Clear

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  1. MRC’s Video Measurement Guidelines Address OTT For The First Time

    The Media Rating Council releases updated guidelines for digital video measurement, addressing OTT ad impressions for the first time.

    Jun 29, 2018Tech trendMRCOTTssai

  2. Spotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement

    Spotify and TGI Fridays partner with Foursquare to enhance real-world consumer behavior measurement through machine learning.

    Jun 14, 2018Tech trendattributionFoursquareSpotify

  3. Facebook Adds Support For Third-Party Verified Viewable Impression Bidding

    Moat will provide third-party verification for Facebook video ad viewability to start.

    Sep 17, 2015Tech trendFacebookDigital AdvertisingViewability

  4. Can Better Measurement Help Marketers Tackle Online Ad Fraud?

    Many marketers acknowledge the presence of advertising fraud in the ad tech industry, but recent articles have reignited the debate.

    May 19, 2014Online AdvertisingAd FraudDigital Marketing

  5. Adobe Marketers Pin Hopes on Data Analysts to Keep Up with the Times

    Adobe study points to serious gaps in the digital skillset among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help ‘reinvent’ themselves.

    May 15, 2014Industry trendAdobeDataDigital Marketing

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