255 results for “Take” Clear
"It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers
ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.
Tech trendAIProgrammaticPublisherAI made marketing faster than it made marketing better
AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.
MarketingAIProductivityOptimizing content for generative engine search models
Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines.
Tech trendSEOGenerative AIContent StrategyWhat marketing job postings say about AI skills
Research shows employers want marketers who can turn processes into working AI automations.
Industry trendMarketingArtificial IntelligenceJob Postings6 sales alignment plays from ABM leaders at Snowflake, Datadog, and Unisys
From account selection and actionable signals to AI-powered workflows, these plays show how ABM teams can make sales alignment an operating discipline.
Account-based marketingSales alignmentMarketing strategyWhy you need to stop treating LLMs like people
When you treat LLMs like thinking partners, you end up with vague prompts, hallucinations, and unreliable outputs.
MarketingArtificial IntelligenceTechnologyGTM teams are losing track of their AI agents
AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do.
Tech trendAI agentsGTM strategyMarketing operationsTake A Break, Compliance Nerds. Privacy Is A Research Problem Now
The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. This shift in privacy compliance focuses on jury outcomes rather than bureaucratic regulations, impacting how companies handle data practices.
Industry trendCIPAdata privacy lawsDon MartiUnderstanding Agentic Protocols With Adform's Jochen Schlosser
In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.
Tech trendAd TechAgentic AIIndustry InfrastructureHBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud
HBO MAX's verified Reddit account was hacked, allowing scammers to run ads for two days before being caught. This incident highlights the vulnerabilities in account security within the ad industry.
ad fraudfraudHBO Max