AdTech Radar

136 results for “Measurement” Clear

1. Kroger Adds CTV Inventory To Its Retail Media Offering

   Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.

   Sep 12, 2022Industry trendCara PrattcommerceCTV

2. Retail Media: The What & The Why

   Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.

   Mar 7, 2022Industry trendRetail MediaE-CommerceAdvertising

3. Big Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India

   In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.

   Mar 4, 2022Industry trendBig TechSanctionsUkraine Invasion

4. DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services

   DoubleVerify, a leading software platform for digital media measurement, has announced its accreditation by the Media Rating Council (MRC) across its programmatic targeting services.

   Mar 3, 2022DoubleVerifyMRC AccreditationDigital Media

5. Disney Deal with Horizon Media; South Korea Invests in Metaverse

   In today's ExchangeWire news digest: Disney strikes a deal with Horizon Media to open their data platform for brand measurement; South Korea pledges ₩223.7bn (£139m) to develop a national Metaverse; and ITV launches the UK's first AVOD/SVOD platform, ITVX.

   Mar 3, 2022Industry trendDisneyHorizon MediaMetaverse

6. Hivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand

   Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.

   Mar 2, 2022Industry trendDigitalDOOHProgrammatic

7. AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash

   Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.

   Oct 6, 2021Industry trendacquisitionapp installsapple iOS 14

8. Why Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns

   Attribution is key for scaling user acquisition campaigns effectively. While many apps use seven-day attribution windows, this article argues that a 30-day or longer window is more beneficial, especially for on-device advertising.

   Aug 10, 2021attribution windowsinstallsironSource

9. Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

   Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.

   Oct 14, 2020Tech trendcross-channelFirst-Party Cookiesgoogle analytics

10. How agencies are helping CMOs break down barriers to digital transformation

    As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives.

    Mar 5, 2020Industry trendDigital transformationMarketing managementMarketing operations