400 results for “Data” Clear
Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia
Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Media platform.
Industry trendE-commerceRetail MediaDigital TransformationHow The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution
An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.
Industry trendagentic AIDOOHIABWho Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?
An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.
Tech trendad tech insuranceagentic AICTVClassic marketing automation is dead: What’s next?
Rule-based automation is giving way to truly autonomous marketing. Discover how human-in-the-loop design frees your team to focus on real business outcomes.
Tech trendmarketing automationautonomous marketingAIWhen marketing automation moves too fast
Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line.
Marketing AutomationCustomer ExperienceMarketing Strategy20 years and billions of dollars later, CX still has the same problem
Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.
Customer ExperienceCXLeadershipAI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas
Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.
Tech trendagentic AICaratCTVDigest: Walmart Connect Brings Shopper Data to Linear TV
In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom investigating Meta over Instagram's Instants feature, and Zeta Global agreeing to acquire Digital Audience.
Industry trendWalmart Connectlinear TVWarner Bros. DiscoveryAgencies Need A New Job Description, Not Just New Titles
The competitive landscape for agencies is changing as AI begins to influence the roles and responsibilities within the industry.
Industry trendadvertising weekAgenciesagentic AIFormer Utiq and Xandr Microsoft Ad Tech Leader Joins Illuma to Scale Its AI Decisioning Technology Across Major Platforms
illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms.
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