AdTech Radar

432 results for “AI” Clear

1. DAIVID Puts Emotion at the Heart of Media Buying with New Solution that Helps Advertisers Buy Inventory Based on How Audiences Feel

   DAIVID has launched MoodBoost, a solution that enhances media performance by helping advertisers choose ad placements based on the emotional impact of surrounding content.

   Oct 6, 2026AdvertisingAIMedia

2. On Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era

   On Device, an advanced Brand Lift data company, launched its Brand Lift Data API, enabling clients to access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.

   Oct 6, 2026AdvertisingBrand LiftData

3. The Data Advantage Report: Navigating Identity and Intent

   Taboola announces a new report revealing significant shifts and challenges facing today’s advertisers in navigating consumer journeys across fragmented media.

   Oct 6, 2026Industry trendadvertisercustomer experiencemarketing

4. MadTech Daily: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn

   In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching S$113bn (£66.74bn), and YouTube putting original content first in its Shorts algorithm.

   Oct 6, 2026Tech trendAIDigital EconomyYouTube

5. Education Is Still the Biggest Gap: Kevin Smyth, Vistar Media on Programmatic DOOH

   We sat down with Kevin Smyth, Commercial Director for Southeast Asia at Vistar Media, to look back at Vistar Connects Singapore and the evolution of programmatic OOH in the APAC region.

   Oct 6, 2026Industry trendAPACDOOHOOH

6. AI: The Threat and the Opportunity

   Columnist Alex Lamaro-McCrindle explores how AI can reshape job roles, particularly for junior team members, highlighting potential growth opportunities in a landscape often viewed as threatening.

   Oct 6, 2026AIAutomationPeople

7. New WBD Report Makes The Case For Getting The Measurement Basics Right

   Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particularly in connected TV.

   Oct 6, 2026Tech trendDavid PorterMariel Estradawarner-bros-discovery

8. Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market

   As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV investment based on campaign objectives, while taking into account the specific business and market context of each brand.

   Oct 6, 2026AdvertisingCTVInvestment

9. Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF

   Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer Cotswold Outdoor Group to expand its retail media network with a scalable in-store advertising infrastructure.

   Oct 6, 2026Industry trendRetail MediaBroadsignCotswold Outdoor Group

10. Google Tests Ads in AI Mode for Personal Intelligence Users

    Google is testing personalized ads in AI Mode for users who connect their apps via Personal Intelligence, reversing its initial ad-free approach.

    Oct 5, 2026Tech trendGoogleAI ModeAdvertisements