110 results for “Programmatic” Clear
Hivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand
Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.
Mar 2, 2022Industry trendDigitalDOOHProgrammaticHudson MX Launches A Platform And APIs To Automate Local TV Buys
Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow.
Jun 11, 2019Tech trendHudson MXAdvertisingLocal TV BuyingPodcast: Nate Woodman Says Brands Will Eventually Own Proprietary Machine-Learning Models
In this episode of AdExchanger Talks, Nate Woodman discusses the future of brand data integrity in media buying and the potential for brands to develop proprietary machine-learning models to enhance performance and data management.
Jan 4, 2017Tech trendpodcastmachine-learningdata-driven marketingGreek And Romanian Publisher Team-Up Project Agora Shows Early Promise
A coalition of online publishers in Greece and Romania, known as Project Agora, launched as an alternative to Google, monetizing millions of impressions in its initial phase.
Mar 30, 2015Industry trendProject AgoraGreeceRomaniaExchangeWire European Weekly Round-Up #17
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
May 23, 2014Industry trendDigital AdvertisingFacebookStarCom MediaVestThe Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core
The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.
May 21, 2014Industry trendAdvertiserCross-ChannelDigital MarketingExchangeWire European Weekly Round-Up 16
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the ad tech sector.
May 16, 2014Industry trendDigital AdvertisingAd TechMarketing CloudAdobe Marketers Pin Hopes on Data Analysts to Keep Up with the Times
Adobe study points to serious gaps in the digital skillset among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help ‘reinvent’ themselves.
May 15, 2014Industry trendAdobeDataDigital MarketingExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
May 9, 2014Industry trendAdvertisingPublicisOmnicomThe Great Time Suck: Why Publishers Hate the Transactional RFP Business
A deep dive into the complexities of RFP processes in the digital marketing landscape, revealing the inefficiencies experienced by publishers.
Sep 13, 2013chris o'haradata-driven thinkingnextmark