AdTech Radar

136 results for “Measurement” Clear

1. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

   Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

   Jun 17, 2024Tech trendAdsWizzCTVDigital Audio

2. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

   TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

   Apr 30, 2024Industry trendalt TV currencyalt TV measurementDanielle DeLauro

3. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

   Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

   Apr 25, 2024Tech trendGoogle AdsConversion LiftPerformance Max

4. Google Introduces Optimization Feature for Tag Manager

   Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.

   Apr 1, 2024Tech trendGoogle Tag ManagerJavaScriptWeb analytics

5. Disney Uses Self-Service To Attract New Buyers – With A Focus On Local

   Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.

   Oct 25, 2023Industry trendDisney Ad SalesDisney Campaign ManagerDisney programmatic

6. How to Plan for 2027 When Traffic is Down and AI Won't Attribute

   It’s planning season! As most execs set traffic targets based on revenue, industry changes challenge traditional methods. Understanding visibility and influence before a website visit becomes crucial for strategic planning.

   Oct 21, 2023Industry trendSearch Engine OptimizationAI MarketingDigital PR

7. The AI Anxiety of Leaders: Navigating Executive Concerns

   Leaders are feeling anxiety about AI, prompting concerns about job security and the future of business strategies. This article explores how to address these worries effectively and offers insights on managing expectations and reassurances for executives.

   Oct 20, 2023AILeadershipOrganizational Behavior

8. Your Brand Can Win the Mention and Lose the Citation

   A recent study highlights the discrepancies between brand mentions and citations in AI platforms, emphasizing the need for marketers to understand the distinctions for effective strategies.

   Oct 14, 2023Tech trendArtificial IntelligenceSearch Engine MarketingSearch Engine Optimization

9. Meta Introduces New Advertising Tools: Ads Super Burst and More

   Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and expanded Reels Trending Ads, aiming to enhance brand visibility and measure impact effectively.

   Oct 10, 2023MetaAdvertisingSocial Media

10. Corporate Capital: How Strategic Investors Use Funds to Accelerate Innovation and Market Access

    Corporate investment strategies are shifting. Instead of direct acquisitions, many large platforms, agencies, and measurement companies are choosing to invest as LPs in venture and growth funds.

    Oct 10, 2023Industry trendAcquisitionATS LondonFunding