400 results for “Data” Clear
Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack is evolving its approach to advertising, while beehiiv seeks to expand its tech and marketing offerings with its programmatic ad network.
Industry trendbehiivJosh GurleyMike ShieldsUltra-long User Histories and the Scaling Laws of Recsys
Tech trendRecommendation SystemsData AnalysisUser BehaviorLatest Jobs in Search Marketing
Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies.
SEOPPCdigital marketingLatest SEO, PPC, and Digital Marketing Jobs
Explore the newest job openings in SEO, PPC, and digital marketing across various companies, including remote positions and details about roles still available from previous weeks.
SEOPPCDigital MarketingNot everyone in marketing should be an AI builder
Marketing teams are rewarding AI builders, but they also need maintainers, monitors, and users. Here's why those roles matter.
AIMarketingBusiness StrategyWhy HIPAA compliance in martech goes beyond BAAs
A business associate agreement won't fix risky data flows. Here's what to check across tracking tools, EHR feeds, and ad platforms.
HIPAAmartechprivacyAI budgets are growing faster than proof of ROI
Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value.
Industry trendAIMarketingROIThe Apple Bites Back
Apple's iOS 27 blocks programmatic platforms from collecting data or serving ads in Safari, with implications for ad tech industries and practices.
Industry trendAdExchanger TBSThe Big StoryiOS 27 advertisingNestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data
Nestlé México faces challenges by owning over 70 brands, requiring a sophisticated understanding of customer experiences across diverse products. By partnering with Treasure AI, the company aims to leverage data more effectively, enhancing customer engagement and targeting.
ad personalizationAIaudience engagementSocial Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals
New Captify data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand.
Industry trendSocial CommerceAIChristmas Shopping