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LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback
LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.
Tech trendAgentic AdsHome Screen AdsMagniteThe CMO role is evolving before our very eyes
As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.
Industry trendCMOMarketingBrandingYour AI visibility score may be hiding a problem
Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix.
Tech trendMarketing artificial intelligence (AI)Search marketingAI won’t kill sales jobs — buyers will
As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at the table.
Tech trendB2B marketingMarketing artificial intelligence (AI)Marketing has outgrown the organization built to run it
Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.
Industry trendMarketing managementMarketing technologyIs real-time marketing finally real?
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.
Tech trendreal-time marketingdecision makingmarketing technologyIs Real-Time Marketing Really Here?
For more than a decade, real-time marketing has promised to enable brands to respond to customers instantly. Now, with advancements in decisioning and data architecture, this goal is becoming achievable, though challenges still remain.
Tech trendreal-time marketingdecisioningAIWhy website analytics tell an incomplete story of buyer decisions
A visit doesn't prove intent, and a conversion doesn't tell the whole story. Learn how to assess your website's contribution to business outcomes.
website analyticsbuyer decisionsmarketingPrebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM
A federal court ordered Google to integrate with Prebid, spurring a proposal to change ad auction dynamics, allowing ad servers to bid into Prebid and seek to weaken Google Ad Manager's dominance.
Tech trendgooglePrebidad serverDear Performance CTV Companies: Please Stop. You’re Hurting Us
An urgent plea for performance CTV companies to stop misleading advertisers about the capabilities of television advertising, emphasizing the need for realistic expectations and better measurement systems.
CTVperformance CTVadvertising