136 results for “Measurement” Clear
IP Address Match Rates Are a Joke – And It’s No Laughing Matter
According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.
Nov 5, 2025Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparencyAI Marketing Platform Bluefish Raises $20M In Series A Funding
On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding.
Aug 20, 2025Industry trendAIAI searchAlex ShermanSilverpush Expands European Footprint with Presence in Seven Countries
Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.
Jun 16, 2025Industry trendContextualEuropeTargetingFamily Safety App Life360 Launches Location-Based Ad Targeting
Life360, a popular family safety and tracking app, has launched its first location-based ad targeting solution called Place Ads, alongside a foot-traffic analytics product named Uplift.
Jun 12, 2025Life360Location Based AdsLocation DataTargeting in APAC: The Data Requirements for Nuanced Strategies
Javince Chan, manager, platforms and data advisory at Eyeota, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, as well as the opportunity in diversity.
Jun 12, 2025APACTargetingMarketingHow Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers
Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.
Apr 28, 2025Tech trendcampaign optimizationCTVShutterflyExploring Meridian: Google's New Open-Source Marketing Mix Model
Google’s Meridian is revolutionizing paid search measurement by transitioning away from last-click attribution, providing marketers a clearer understanding of their search ads' incremental revenue.
Jan 1, 2025Tech trendGoogleDigital MarketingPaid SearchThe State of Data and Tech Maturity for Brands in APAC
Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.
Dec 1, 2024Industry trendData MaturityAPACAdvertisingExchangeWire Media Pulse H2 2024
The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.
Oct 1, 2024Industry trendMediaMarketingCommerceThe Move Toward Better Measurement
Moving-and-storage companies rely heavily on word of mouth. Piece of Cake Moving & Storage asks customers how they found out about the company and offers generous referral fees. CMO Najah Ayoub discusses the challenges of measuring earned media and the importance of customer experience.
Aug 6, 2024cmoearned mediamedia mix modeling