AdTech Radar

400 results for “Data” Clear

1. Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027

   New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.

   Industry trendAICustomer LoyaltyMarketing

2. The Polarizing Effects of AI in Marketing

   AI's impact on customer loyalty is more nuanced than a simple call for more or less automation. Consumers are open to AI enhancements but desire control over their interactions with brands.

   Industry trendBrand loyaltyArtificial intelligenceConsumer behaviour

3. Why Agentic Advertising Execution Demands Commercial Controls

   Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability.

   Tech trendAd TechAgenticAgentic AI

4. Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP

   Starling, a new supply-side platform for streaming TV advertising, aims to address the lack of show-level data that marketers face, enabling better audience targeting and transparency in ad buying.

   CTV SSPCTV startupCTV transparency

5. When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised

   The acquisition of Foursquare by Infillion highlights the challenges of maintaining neutrality in the ad tech industry as major players consolidate.

   Industry trenddataneutralityadvertising

6. AdExchanger Names Lauren Wetzel of WPP and Kristi Argyilan of The Trade Desk as 2026 Top Women Special Recognition Award Recipients

   Two of the industry’s most consequential leaders receive the program’s highest individual honors.

   Women in MediaAd TechAwards

7. The state of AI in marketing: Q4 2026

   Examining where AI stands in Q4 2026 reveals a key gap: moving beyond basic tools requires systemic change to unlock real business value.

   Tech trendAIMarketingBusiness Strategy

8. Has OOH Become One of Ad Tech’s Hottest Categories?

   Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.

   Industry trendDOOHInvestmentM&A

9. How MOps teams are restructuring for autonomous AI agents

   Managing autonomous software agents requires shifting marketing operations from manual execution to agent orchestration and systems oversight.

   Tech trendMarketing OperationsAIAutomation

10. How This Golf Training Brand Fixed Its Subpar Attribution

    After struggling with low website conversion rates, Shane Jackson turned to Digital Position for help in attributing sales effectively and improving marketing strategies, resulting in significant increases in conversions and sales.

    attributionDigital Positiongolf