AdTech Radar

540 results for “Ad” Clear

1. Digest: Netflix Cuts 6% of Staff; Apple Gets Early Look at OpenAI Hiring Records

   In today’s ExchangeWire news digest: Netflix cuts around 6% of its workforce as growth and engagement slow; Apple wins early access to OpenAI’s hiring records in its trade secrets case; and UK marketing budgets hit a two-year high in Q3

   Industry trendAIbusiness growthLawsuit

2. C-Centric Launches Cross-Site Agentic Transfer

   C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

   Tech trendAgentic AICross-sitePublisher

3. Profound Disruption From Global Streamers: Stuart Keith, Rakuten TV Enterprise

   Stuart Keith, VP global ad strategy & partnerships at Rakuten TV Enterprise, joined us at ATS London 2026 to discuss strategic and structural changes across the supply chain.

   Industry trendAddressabilityATS LondonBroadcasters

4. Beyond the opt-in: Engineering consent for better marketing

   Compliance pressure is real, but privacy controls can power better personalization. Join us at the MarTech Conference to turn opt-ins into your best first-party data asset.

   MarTechMarketingPrivacy

5. "The Real People Who Experience Brands": A Coffee With Si Goodall, The 99ers

   In this episode of A Coffee With... Si Goodall, founder of The Ninety-Niners, joins ExchangeWire's John Still over a flat white to explore AI's impact on agencies and people.

   Industry trendAgenciesAgenticAI

6. OpenAI Removes UTM Tracking Parameters from ChatGPT Links

   OpenAI's recent update has led to the omission of UTM tracking parameters from links generated by ChatGPT, potentially skewing web traffic analytics for marketers and SEO professionals.

   Tech trendOpenAIChatGPTWeb Analytics

7. Has The Ad Industry Lost The Pulse Of American Consumers?

   The advertising industry faces a serious relatability crisis, struggling to connect with everyday consumers amidst its obsession with data and technology.

   Ad IndustryAWNYcolumn

8. AutoNotion Reaches £8 Programmatic Page RPM with Opti Digital

   Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today announced the results of its collaboration with AutoNotion, an independent automotive publication, achieving significant growth in revenue per page without increasing ad pressure.

   programmatic advertising publisher revenue ad tech

9. Just In Case: Packing for Q4

   In her latest column, Shirley Marschall looks at the pitfalls of planning, and how Q4 goes from calm to chaos.

   CampaignMeasurementOutcomes

10. Adelaide Launches the AU Ecosystem for Outcome Partners to Connect Outcome Measurement with Media Quality

    Today (14th October, 2026), Adelaide announced the AU Ecosystem for Outcome Partners (AEOP), a new programme recognising survey and outcome partners whose data can be matched directly to AU, Adelaide’s omnichannel media quality metric.

    AdelaideAU EcosystemOutcome Partners