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Programmatic Advertising

The automated buying and selling of digital advertising using software and real-time data instead of manual negotiation.

Related topics:DSP (Demand-Side Platform)SSP (Supply-Side Platform)Header Bidding

  1. Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital

    Multilocal announces a strategic investment in FirstPartyCapital’s startup fund, aiming to fuel advertising innovation globally and reshape the ad tech ecosystem.

    Jun 12, 2025Ad TechInvestmentProgrammatic

  2. This Investment Firm Is Acquiring A Newsletter Ad Platform To Build Email’s Answer To Taboola And Outbrain

    Redbrick, a Canada-based tech investment firm, has acquired Paved, a programmatic newsletter platform, to capitalize on the growing email newsletter market.

    Mar 11, 2025email newslettersAdTechinvestmentRedbrickPaved

  3. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

    Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

    Jun 17, 2024AdsWizzCTVDigital Audioin-app adsmobile webpandoraprogrammatic audioSiriusXM

  4. Expedia Has Booked Its Trip To Ad Land

    Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.

    May 14, 2024ExpediaRetail MediaTravel Media Network

  5. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

    TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

    Apr 30, 2024alt TV currencyalt TV measurementDanielle DeLaurodigitasJenny SchauerKelly MetzMiQMohammad Chughtai

  6. Disney Uses Self-Service To Attract New Buyers – With A Focus On Local

    Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.

    Oct 25, 2023Disney Ad SalesDisney Campaign ManagerDisney programmaticGogi GuptaGupta MediaHulu ad managerInnovidJamie Power

  7. Google Launches Display & Video 360 Structured Data Files v11 with Expanded Targeting

    Google released Structured Data Files (SDF) v11 for Display & Video 360, introducing new audience targeting capabilities, updated YouTube vendor configurations and support for additional campaign formats.

    Oct 10, 2023GoogleSDF v11Display & Video 360audience targetingYouTubeadvertisingprogrammatic advertising

  8. DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services

    DoubleVerify, a leading software platform for digital media measurement, has announced its accreditation by the Media Rating Council (MRC) across its programmatic targeting services.

    Mar 3, 2022DoubleVerifyMRC AccreditationDigital MediaProgrammatic TargetingAd Verification

  9. Clear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner

    Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.

    Mar 3, 2022DigitalDOOHPartnershipProgrammatic

  10. Hivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand

    Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.

    Mar 2, 2022DigitalDOOHProgrammatic