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Programmatic Advertising

The automated buying and selling of digital advertising using software and real-time data instead of manual negotiation.

Related topics:DSP (Demand-Side Platform)SSP (Supply-Side Platform)Header Bidding

  1. Podcast: Nate Woodman Says Brands Will Eventually Own Proprietary Machine-Learning Models

    In this episode of AdExchanger Talks, Nate Woodman discusses the future of brand data integrity in media buying and the potential for brands to develop proprietary machine-learning models to enhance performance and data management.

    Jan 4, 2017podcastmachine-learningdata-driven marketingIPONWEBCRMprogrammatic

  2. Greek And Romanian Publisher Team-Up Project Agora Shows Early Promise

    A coalition of online publishers in Greece and Romania, known as Project Agora, launched as an alternative to Google, monetizing millions of impressions in its initial phase.

    Mar 30, 2015Project AgoraGreeceRomaniaProgrammatic AdvertisingOnline Publishers

  3. The Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core

    The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.

    May 21, 2014AdvertiserCross-ChannelDigital MarketingDisplayExchangeMedia SpendMobileProgrammatic