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Programmatic Advertising

The automated buying and selling of digital advertising using software and real-time data instead of manual negotiation.

Related topics:DSP (Demand-Side Platform)SSP (Supply-Side Platform)Header Bidding

  1. VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint

    VIOOH has announced a programmatic partnership with Abode Media, aiming to enhance the digital out-of-home advertising landscape in premium residential areas.

    May 7, 2026DOOHMediaPartnershipProgrammatic

  2. The Stack: Advertising Gets More Autonomous

    This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems.

    May 1, 2026AIAdvertisingBig TechProgrammaticDataGoogleMeta

  3. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

    xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

    Feb 12, 2026AttentionOptimisationProgrammaticSSP

  4. VIOOH Partners with Atmosphere TV to Unlock Programmatic Access to Largest Streaming TV Platform for Businesses

    Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America, and Australia.

    Jan 15, 2026PartnershipProgrammaticProgrammatic TVStreaming

  5. AI Agents Are Taking Over NBCU’s Linear TV Buys

    NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

    Jan 6, 2026agentic AINBCUFreeWheelprogrammatic linear TVRPARyan McConvilleLisa HerdmanDavid Dworin

  6. Rebuilding the Open Internet: Publishers, Platforms & the Fight for Fair Value

    The open internet is feeling the impact of declining referrals and shifting discovery patterns as AI changes how audiences find and engage with content. This session from ATS London 2026 looks at how publishers can strengthen their role in omnichannel plans.

    Jan 1, 2026AIATS LondonCurationDataOmnichannelOpen WebPlatformsProgrammatic

  7. Comcast Intros Biddable And Programmatic For Linear TV

    The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.

    Oct 23, 2025comcastprogrammatic linearDentsuFreeWheelJames RookeKevin WeigandStitch Head

  8. The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

    The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.

    Oct 15, 2025Ad Context ProtocolAdCPagentic advertisingprogrammaticAI advertising

  9. StackAdapt Launches AI-Driven Martech Suite for Unified Data Marketing

    StackAdapt announces the general availability of its AI-powered martech suite that integrates email marketing, data activation, and programmatic advertising into a single platform, enhancing campaign efficiency for marketers.

    Oct 15, 2025AIDataMarketingMartechProduct Launch

  10. Best Buy Ads Dives Into Programmatic

    Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.

    Sep 16, 2025Best BuyAd TechRetail MediaPartnershipsMarketing