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Privacy & Identity

Privacy & Regulation

Laws, platform policies and industry standards governing how advertising data is collected, consented to and used.

Related topics:Third-Party CookiesDigital IdentityApple & iOS Privacy

  1. Why HIPAA compliance in martech goes beyond BAAs

    A business associate agreement won't fix risky data flows. Here's what to check across tracking tools, EHR feeds, and ad platforms.

    Oct 9, 2026HIPAAmartechprivacydata compliancebusiness associate agreement

  2. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

    Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

    Oct 2, 2026Apple AppTrackingTransparencyApple ATTAudigentID5iOS 27LiveRampPermutiveSafari WebKit

  3. States are rewriting the rules of social media

    Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising.

    Sep 30, 2026Social MediaRegulations and ComplianceDigital AdvertisingTeen SafetyPrivacy

  4. Take A Break, Compliance Nerds. Privacy Is A Research Problem Now

    The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. This shift in privacy compliance focuses on jury outcomes rather than bureaucratic regulations, impacting how companies handle data practices.

    Sep 25, 2026CIPAdata privacy lawsDon MartiSB-690privacy compliance

  5. The Meta Settlement Defined Which Online Experiences Are ‘Appropriate’ For Teens. Here’s What Advertisers Need To Know

    Meta’s recent settlement requires the company to use age assurance technology and create a unique strategy for engaging with teenage users, highlighting a significant shift in how platforms need to consider younger audiences.

    Sep 15, 2026age verificationGen AlphaMetaSuperAwesomeTikTokadvertisingdata privacy

  6. Apple Maps’ ads shift focus to context and intent

    With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.

    Apr 7, 2026AdvertisingApple MapsMarketingPrivacyLocal Advertising

  7. The Great Unbundling of AdTech 2.0

    As 'The Great Unbundling of AdTech' accelerates, this session from ATS London 2026 explores the shift from monolithic stacks to modular, interoperable, and privacy‑centric solutions.

    Mar 1, 2026Ad TechAdvertisingATS LondonDataOutcomesPrivacyTechnologyTransparency

  8. digitalAudience's Ruben Niet on Data Collaboration

    Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in front of the TraderTalkTV whiteboard to discuss data collaboration.

    Jun 9, 2025Clean RoomsDataPrivacy

  9. Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

    Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard.

    May 23, 2025Agentic AIAIArtificial IntelligenceDSPPrivacyTraderTalk TV

  10. The State of Data and Tech Maturity for Brands in APAC

    Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.

    Dec 1, 2024Data MaturityAPACAdvertisingTechnologyPrivacyConsumer Behaviour