Privacy & Regulation
Laws, platform policies and industry standards governing how advertising data is collected, consented to and used.
The Future Of Probabilistic Attribution: What Will Apple Do Next?
This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.
Jul 9, 2024AdAttributionKitappleApple Privacy ManifestApple Private RelayApple SKAdNetworkDataseatfingerprintingIDFARussia's Yandex Sparks Data Privacy Concerns; Digital Markets Act Could Jeopardise WhatsApp Encryption
In today's ExchangeWire news digest: "Russia's Google", Yandex, creates concerns over data security; concerns are raised that the Digital Markets Act could pose a security risk to WhatsApp users; and esports start-up Ampverse raises USD $12m in a Series A funding round.
Mar 29, 2022Data PrivacyDigital Markets ActWhatsAppEsportsFundingRussiaAppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash
Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.
Oct 6, 2021acquisitionapp installsapple iOS 14AppLovinmopubprivacytwitterGoogle Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul
Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.
Oct 14, 2020cross-channelFirst-Party Cookiesgoogle analyticsgoogle privacymachine learningmeasurementthird-party cookiesWill Consumers Manage Their Data? Enliken Makes The Case
Enliken aims to give consumers control over how their data is used by allowing them to track their online actions and share that data for charitable donations.
Aug 20, 2012EnlikenData PrivacyConsumer Data Management