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Privacy & Identity

Third-Party Cookies

Browser identifiers set by domains other than the visited site, historically used for cross-site tracking and now being restricted.

Related topics:Digital IdentityPrivacy & RegulationUID2 (Unified ID 2.0)

  1. Retail Media: The What & The Why

    Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.

    Mar 7, 2022Retail MediaE-CommerceAdvertisingDataMarketing

  2. Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

    Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.

    Oct 14, 2020cross-channelFirst-Party Cookiesgoogle analyticsgoogle privacymachine learningmeasurementthird-party cookies