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Privacy & Identity

Digital Identity

Methods for recognizing users and households across sites and devices for targeting and measurement, increasingly without third-party cookies.

Related topics:UID2 (Unified ID 2.0)LiveRampThird-Party Cookies

  1. AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

    Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.

    Oct 7, 2026agentic AICaratCTVdentsuFOXfreewheelJimmy KimmelM&Ms

  2. The Data Advantage Report: Navigating Identity and Intent

    Taboola announces a new report revealing significant shifts and challenges facing today’s advertisers in navigating consumer journeys across fragmented media.

    Oct 6, 2026advertisercustomer experiencemarketingmedia

  3. How to maximize ROI with first-party data strategies

    Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.

    Oct 5, 2026first-party datamarketing strategiesB2BB2Cidentity resolutionROI

  4. Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

    Zoom's brand awareness is high, but most consumers only associate it with video calls from the pandemic. The company is working to expand its brand story beyond this singular identity.

    Oct 2, 2026ZoomBrand AwarenessMarketingAIB2BAttribution

  5. Brand Metrics Unveils New Identity and Outcomes Prediction Capabilities

    Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.

    Oct 1, 2026Ad TechBrandingOutcomesMarketingTechnology

  6. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

    Jul 23, 2026DataIDPartnershipPublisher

  7. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

    This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

    Jun 1, 2026OmnichannelATS LondonDataIdentityMeasurementMobileRetail MediaCTV

  8. GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces

    In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy spaces.

    May 21, 2026AdvertisingAttentionContextualDataIdentitySSPTargeting

  9. The Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs

    In this Trader Talk TV episode, Paula Bacariza Perez discusses identity, identity graphs, and the graph of graphs with ExchangeWire COO Lindsay Rowntree.

    Feb 19, 2026DataIdentityMulti-ChannelOmnichannel

  10. ATS Whiteboard TraderTalkTV Live: From Data Rich to Growth Ready

    Recorded at ATS London 2026, Sarah Robertson of Experian Marketing Services discusses activating customer intelligence for marketers in our first-ever live TraderTalkTV.

    Jan 1, 2026ATS Londonbusiness growthConsumerDataFirst-Party DataIdentityTraderTalk TV