Privacy & Identity

LiveRamp

An enterprise data connectivity and identity resolution platform powering cookieless targeting with RampID.

  1. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

    Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.

    Oct 8, 2026Advertising IDsappleApple AdsAudigentAWNYID5iOS 27LiveRamp
  2. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

    Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

    Oct 2, 2026Apple AppTrackingTransparencyApple ATTAudigentID5iOS 27LiveRampPermutiveSafari WebKit