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AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. Optimizing content for generative engine search models

    Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines.

    Sep 28, 2026SEOGenerative AIContent StrategyTechnical SEODigital Marketing

  2. What marketing job postings say about AI skills

    Research shows employers want marketers who can turn processes into working AI automations.

    Sep 28, 2026MarketingArtificial IntelligenceJob PostingsAutomationWorkflows

  3. 6 sales alignment plays from ABM leaders at Snowflake, Datadog, and Unisys

    From account selection and actionable signals to AI-powered workflows, these plays show how ABM teams can make sales alignment an operating discipline.

    Sep 28, 2026Account-based marketingSales alignmentMarketing strategyB2B marketingABMAI in marketing

  4. GTM teams are losing track of their AI agents

    AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do.

    Sep 25, 2026AI agentsGTM strategyMarketing operationsData qualityB2B marketing

  5. Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age

    Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change that.

    Sep 23, 2026B2B MarketingMarTechAI in MarketingMarketing AutomationMarketing Technology

  6. The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It

    Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step.

    Sep 23, 2026AAMPagentic AIAI advertisingAnthony Katsurdeterministic dataIAB Tech Lab

  7. Understanding Agentic Protocols With Adform's Jochen Schlosser

    In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.

    Sep 23, 2026Ad TechAgentic AIIndustry InfrastructureProgrammatic

  8. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

    CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

    Sep 18, 2026CTVGracenoteIABlinear TVperformance CTVShow-level dataVPPA

  9. Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

    Infillion has acquired Foursquare to enhance its location data capabilities, aiming to provide a comprehensive omnichannel platform.

    Sep 18, 2026ad tech acquisitionFoursquareInfillionlocation dataRob Emrich

  10. Silverpush Partners with Happydemics to Measure Contextual Advertising Against Brand Performance

    Silverpush has partnered with Happydemics to enhance the measurement of contextual advertising effectiveness on brand growth using independent validation metrics.

    Sep 1, 2026AdvertisingBrandsContextualPartnership