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AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. Classic marketing automation is dead: What’s next?

    Rule-based automation is giving way to truly autonomous marketing. Discover how human-in-the-loop design frees your team to focus on real business outcomes.

    Oct 7, 2026marketing automationautonomous marketingAImartechbusiness outcomes

  2. AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

    Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.

    Oct 7, 2026agentic AICaratCTVdentsuFOXfreewheelJimmy KimmelM&Ms

  3. Black Friday Ads Don’t Work Everywhere, Parallel Study Finds Brands Need to Target Viewers in the Right Needs State

    A new study shows many Black Friday ads fail to resonate with viewers, emphasizing the need for targeted content based on customer needs.

    Oct 7, 2026Black FridayAdvertisingDigital TwinsResonance ReportConsumer Insights

  4. Agencies Need A New Job Description, Not Just New Titles

    The competitive landscape for agencies is changing as AI begins to influence the roles and responsibilities within the industry.

    Oct 7, 2026advertising weekAgenciesagentic AIApostraBrian O'KelleyDane KunkelHorizon Mediainmobi

  5. Former Utiq and Xandr Microsoft Ad Tech Leader Joins Illuma to Scale Its AI Decisioning Technology Across Major Platforms

    illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms.

    Oct 7, 2026AdvertisingAIDataDigital

  6. Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification

    Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers.

    Oct 7, 2026Retail MediaAd TechCertificationIAB EuropeMedia

  7. Two Ways to Ruin the Wine: When Good Inventory Goes Bad

    In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine…

    Oct 7, 2026Ad TechAdvertiserInventoryMFAPublisherSupply Chain

  8. OpenAI adds visuals to ChatGPT ads

    OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.

    Oct 6, 2026OpenAIChatGPTAdvertisingVisual AdsMarketingTrafficGuard

  9. Finding Gaps in Local Content with Google AI Mode

    Discover how to use Google AI Mode follow-up questions to identify content gaps in competitor service pages, ensuring your business stands out with unique, insightful information.

    Oct 6, 2026Local SEOGoogle AI ModeContent StrategyMarket ResearchSEO Workflow

  10. Treasure AI takes on two martech headaches at once

    Personalization Studio targets marketers’ dependence on technical teams. A new pricing model ties email costs more closely to engagement.

    Oct 6, 2026Marketing technologyArtificial intelligenceEmail marketing